Meet Sarah
Food & Beverage Strategy. Innovation. Commercialization.
I help food and beverage companies turn consumer needs and market opportunities into differentiated products, stronger portfolios, and sustainable growth.
With more than a decade of experience spanning product development, portfolio strategy, commercialization, category management, and nutrition, I bring a perspective that connects consumer insights and product experience with commercial strategy and execution.
A Career Built Around Food, Innovation & Growth
My career spans specialty frozen foods, prepared meals, retail, e-commerce, and health-focused food brands. With more than a decade of experience, I’ve worked across the product lifecycle—from identifying consumer and market opportunities to shaping product concepts, leading commercialization, and evaluating performance after launch.
Throughout my career, I’ve managed product portfolios representing approximately $90 million in combined annual sales, led more than 800 SKU launches, and contributed to significant year-over-year growth. I’ve also led the development of wellness-focused product portfolios centered on metabolic health, weight management, and functional nutrition.
These experiences have shaped how I approach innovation: understand the consumer need, identify the opportunity, determine where a product fits within the portfolio, and build a practical path to market. To me, successful innovation goes beyond creating a great product. It means creating one that resonates with consumers, makes business sense, and delivers meaningful results.
Three Perspectives. One Commercial Approach.
01
A Commercial Mindset
Strategy that connects ideas to opportunity.
I look beyond the product itself—considering portfolio fit, consumer demand, market opportunity, economics, and the path to commercialization.
02
A Consumer Perspective
Insights that turn consumer needs into action.
I translate consumer and market signals into product concepts, whitespace opportunities, positioning, and innovation strategies that have a clear reason to exist.
03
A Nutrition Foundation
Nutrition expertise that strengthens products.
As a Registered Dietitian, I bring nutrition expertise to product development, labeling, claims, and better-for-you positioning—helping brands connect consumer wellness needs with commercially viable products.
Ready to Talk About What’s Next?
Have a product idea, a portfolio challenge, or a new opportunity to explore? I’d love to hear what you’re working on and discuss how I can help.